Guest Posts

This page is dedicated to collecting my guest posts from across the blogosphere and to linking back to the bloggers who were gracious enough — and patient enough — to have me guest post on their blogs.

Since this blog is focused on customer service and the customer experience, you will note that the guest posts add a little variety to the mix and often talk about topics that do not fit in with that framework.

Below are all of my published guest posts (most recent at the top). Posts are presented with text and photo abstracts. Photo credits can be found on the appropriate guest post page. The blogger’s headshot or Twitter picture is used if there was no picture on the post.

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Inkling Media: First-Mover Advantage: Dead or Alive?

Publication Date: November 16, 2011. 

Abstract: First-Mover Advantage can be an incredible source of competitive advantage, but it cannot help you if you run your business unprofitably or let the competition execute better than you.

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Blue Kite Marketing: Why You Should Be a Social Media Late Adopter

Publication Date: October 5, 2011. 

Abstract: For most small business owners, time on social media is a zero sum calculation. Time spent on one social network is often time taken away from another social network. Spreading oneself a mile wide and an inch deep is likely to result in an extremely diminished return on a business’ social investment.

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Decide2Do: Mountains and Goals: When to Forge Ahead, When to Stop

Publication Date: September 21, 2011. 

Abstract: In a more general sense, however, the time to give up on any goal is when you realize that if you were starting fresh at that moment, you would not choose to pursue that goal. A future goal should not be based on what you previously invested in it; it should be based on whether it is still wise to pursue now.

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Spin Sucks: 11 Reasons Domino’s Turnaround Campaign Worked

Publication Date: June 6, 2011. 

Abstract: In a hyper-competitive and mature industry, Domino’s completely realigned the perception of its product while generating measurable financial results for its stakeholders. And it did so through an innovative marketing campaign that seamlessly integrated traditional advertising, social media, and public relations.