My New Comment Policy: What Do You Think?

Defender of the Comment Policy

I’ve been tinkering around with a comment policy for awhile now. While I had a few “driveby” commenters early on, for the most part, this blog has not developed to a level where I have to deal with too much in the way of spam or trolls. My few semi-controversial posts only attracted civil and [...]

What Does Your Blog Do When You Vacation?

What My Blog Does When I'm On Vacation

I am taking vacation tomorrow and have decided to let my blog go on vacation also. I think it would be great if my blog continued working while I was relaxing, but alas, he has not established himself as an independent entity capable of functioning without me. I admonish my blog to work harder, to [...]

Marketing Strategy: You Are Not Your Customer

Clowns Representing Similarities and Differences

In discussing your small business’ marketing, have you or someone you know ever said something similar to the following? “Google AdWords is a waste. When I search for something I never look up at the paid boxes.” “I hate those coupon packs in the mail. I don’t even open them; I just toss them straight [...]

Paper.Li: Clever Curation or Spammy Automation?

Joe Rogan Paper.Li Twitter Streams

The first time I was mentioned in a Paper.Li I didn’t understand what had happened. It showed up in my Mentions stream on Twitter that I and a few others had made “The ____ Daily” and were part of the “Top Stories.” I thought the person who had mentioned me had read something of mine [...]

The Number 1 Risk to Your Business’ Facebook Fan Page

Risk to Your Business' Facebook Fan Page

About a year ago, Facebook made a significant but largely unheralded change to the rules governing the removal of admin accounts from fan pages, and this change could pose a huge risk to the security of your business’ fan page. Prior to June 2010, the original creator of a page could not be removed as [...]

Nonprofit Spotlight: Jodi’s Voice and Stalking Legislation

Jodi Sanderholm: Stalking Victim

I’ve been considering how to approach nonprofit promotion on this blog since its launch in February of 2011. While I am still considering some sort of formal system, a post I read over at Danny Brown’s this morning spoke to me personally and inspired me to just jump right in! So I want tell you [...]

Can a Company Use Twitter to Prevent a PR Crisis: A Look at SurveyMonkey’s Acquisition of Wufoo

From SurveyMonkey/WuFoo Announcement Page

On April 25, it was announced that SurveyMonkey acquired WuFoo. WuFoo has an incredible product and a devoted fan base, and I figured there would be a reaction to the news. Out of curiosity, I went to the WuFoo Twitter page and saw the WuFoo team doing an admirable job responding to concerns. WuFoo is [...]

One of My Guiding Principles

Seeing The World Differently

I have 4 to 5 quotes which I have carried around with me since early adulthood – concepts that have stayed with me and helped define who I am as a human being. One of the most important is a quote from Ralph Waldo Emerson: “Every man I meet is my superior in some way, [...]

The Best Negotiator You Know

IF_Post_2011-05_best-negotiator

The best negotiator you know is always the same person: It’s the person who is not in the deal. Your uncle would have gotten you better payment terms. Your neighbor’s broker would have held out for lower rent. The consultant you just met would have gotten you out of the non-compete. But here’s the catch… [...]

Multi-Unit Franchising Conference 2011: Day 3 Recap

John DiJulius Presentation at MUFC 2011

This our third and final recap of the Multi-Unit Franchising Conference. Click these links, to read our recaps of Day 1 and Day 2. Day 3 consisted of only one session, but it was a knockout… Morning Session What’s the Secret? To Providing A World-Class Customer Experience by John R. Dijulius III. John has two [...]

Multi-Unit Franchising Conference 2011: Day 2 Recap

General Session: Day 2

As mentioned in our Day 1 Recap, this is my first Multi-Unit Franchising Conference, and I am evaluating whether or not this conference is a worthwhile investment. I hope this series of recaps might help other franchisees determine if the MUF might be a good investment for them. So, let’s get started… General Session The [...]

Multi-Unit Franchising Conference 2011: Day 1 Recap

The General Session Room

For those of you not attending, the Multi-Unit Franchising Conference in Las Vegas, I thought I would provide a recap of the conference so that you might get a better idea if the MUF conference is right for you in the future. This is my first MUF, so I am evaluating the ROI of the [...]

7 Questions to Ask Before Buying a Franchise

IF_Post_2011-04_franchise-questions

Perhaps the most important step in deciding whether or not to venture into a franchised business is knowing if your personality is suited to franchising. The good news is that many personality types can be successful in a franchise. I know successful franchisees that are headstrong and brash and those that are flexible and quiet. [...]

How Business Tools Dictate Performance: The Lesson of Vibram FiveFingers Shoes

I don’t know what possessed me, but I bought a pair of Vibram FiveFingers running shoes recently – an act that can legitimately be described as an anti-fashion statement. If you are not familiar with Vibram FiveFingers shoes, they are part of a new trend in barefoot running, and in looking uncool. The primary theory [...]

How Franchise Statistics Can Lie: Subway versus McDonald’s Loan Defaults

Major news hit the franchise world last month when Subway announced that it had passed McDonald’s in the number of open locations. At the end of 2010, Subway had 33,749 restaurants worldwide compared to McDonald’s 32,737. For me, the first question that came to mind was how did they do it? Of course, there were [...]

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